Jingles and Radio Commercial Production
|
|
Jingles - Audio Branding |
|
|
|
Listen to a Branding demo: Cortlandt Magazine (1.4MB) Payless SuperMarket (1.4MB) |
|
A
very important aspect of advertising is
"branding".
This term refers to the ability of a product or service to be recognized.
Associated with the practice of branding cattle in the American west to show
ownership, in marketing, the term is used to imply a company's identity as
expressed through advertising. Today all products are branded, with logos, store insignias
and distinction is made between popular "brand"
names or, conversely, a "no-name" or "knockoff" product. It is often
assumed that the brand name product is better than the no-name,
and that assumption in large part is due to advertising. When people hear about
your product through advertising it becomes familiar and by the nature of
familiarity it becomes trusted and often chosen first by a consumer when given a
choice of alternatives.
At AudioXtra we use audio to help convey, develop or freshen the personality of many businesses through jingles. As a branding technique jingles have proven to be very effective. A jingle can promote your product or service in ways that are subliminal, people find themselves singing your jingle when they come across your product and will often buy it. The jingle can target a new consumer demographic for your business based on its style and content, whereby increasing your sales potential. Finally, jingles display an element of prosperity. The fact that you have invested in a jingle seems to the consumer that you are more successful than the competition and therefore the right choice for the product or service you provide. Contact AudioXtra about a jingle package today and let us help you to convey the personality of your services and build consumer confidence in your product. Call Rick toll free at 1-888-999-9872 (1-888-XXX-XTRA) or e-mail jingles@audioxtra.com |